Building a Personal Brand on LinkedIn
By Jordan Smith
LinkedIn is less about perfection and more about clarity—make it effortless for people to understand who you help and why.
Clarify Your Headline
Your headline travels with you across the platform. Replace vague titles with a value-packed statement that includes the audience you serve and the results you deliver.
Publish Micro-Stories
Short posts about lessons learned, frameworks you rely on, or customer wins demonstrate credibility faster than a static resume.
Aim for a weekly cadence—consistency signals to your network that you are active and approachable.
Engage Like a Curator
Thoughtful comments on industry conversations earn more profile visits than self-promotion alone.
Ask questions that invite dialogue and tag collaborators who would add color to the discussion.
Key takeaway
When you show up with clarity, generosity, and regularity, opportunities begin to find you instead of the other way around.